The five W’s of Web writing

Before you start posting any informational content on your personal or professional website, consider answering the five W’s as clearly and simply as possible:

Who is your audience?

  • Kids?
  • Young adults?
  • Seniors?
  • Parents?
  • Tech-nerds?
  • Tech-dudds?
  • General interest community?
  • A combination of two or more of the above?

What is your message?

  • Is it to impart information?
  • Is it a call to action?
  • Is it a story?
  • Is it relevant to your audience?

When should you update content?

  • Every week?
  • Every month?
  • Every quarter?
  • Every year?
  • On an as-needed basis?

Where does your audience go after they’ve read your content?

  • To another Web page within your site?
  • To another website?
  • To the search box on your site or to Google?

Why would they read the content on your website?

  • Is it relevant?
  • Is it short?
  • Is it well-written?
  • Is it current?
  • Will it point them in the right direction or end their search?

And don’t forget to consider

How does your audience reach your website?

How are they interacting with content on your site? Are they clicking on the image slideshow? Viewing the videos? Clicking on the call to action?

Putting good (read: relevant) content on your website requires planning, so don’t jump the gun; think about these questions; make a plan; then start working on your content.

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1 Comment

Filed under writing

One response to “The five W’s of Web writing

  1. Thank you. Very helpful post.

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